Double moral standard
Google’s acquisition of Doubleclick is not yet completely accepted. On the 11th of March 2008, the EU-Commission gave its approval to the deal, yet Google may still face unexpected problems. Doubleclick acquired the company Performics in 2004 – a so-called SEO – Search Engine Optimizer.
Performics sells tips and tricks on how to be placed in a prominent position on search engine results. An irreconcilable situation.
Even Danny Sullivan, the world’s greatest expert on search engines, believes this. He published an open letter to Google on his web portal, Searchengineland, to sell Performics. To be precise, this means that Google sells tips on how to be placed high up on the results of its own search engine. An unethical situation that should be of concern to everyone: this is almost as if an antivirus-software-company would create and circulate viruses and Trojans, that could be identified and eradicated only by its own software…
I wonder if the EU-commission was aware of Performics…
Tags: Danny Sullivan, Doubleclick, Google, Performics, Searchengineland
