What is the book called? Do Google employees google?
I have a little “bon mot” regarding the book-writing phase… Google’s spokesperson for Germany, Austria and Switzerland, continuously asked what the title of the book will be … I always pretended that I wasn’t sure yet… Until he called me mid-February 2008 (!) and said he had “already found out two weeks ago” what the title of the book will be. I secretly smiled to myself - the title “The Google-Trap” was published on Amazon since December… he should have googled… ;-)
